What the hell is inbound marketing (and why should I care)?

Traditional marketing techniques just don’t have same the juice they once had.

The vast majority of TV and video ads get skipped, spam emails get deleted or filtered without being opened, and there are over 220 million people on the National Do Not Call Registry. As opposed to the older “outbound” marketing approach of buying ads and email lists and praying to the finicky internet gods (Note to self: new band name?) to bless you with traffic, inbound marketing is built on creating kick-ass content that naturally pulls people toward your brand.

How it works

Our marketing strategies revolve around a 4-step process of acquiring new (and extremely happy) customers:

1. Attract

The first step in the process is to offer the kind of relevant and useful content that your potential customers are already actively seeking. We’ve got a serious knack for getting and keeping people’s attention (you’re still reading this, aren’t you?). Whether content is created solely or partially in-house, or outsourced to one of our tried and true content creation teams, Face First will assist with topic vetting, production management, art direction, and promotion.

  • Blog and social media strategy
  • E-books, whitepapers, and case study creation
  • Custom infographics

2. Convert

When offered awesome content they find valuable, people are happy to provide their email addresses, phone numbers, and other useful info in exchange. This is where you convert “No thanks, just looking” into “Let’s take this baby for a spin.” Using forms and calls-to-action (CTAs) designed to collect key visitor information, we’ll arm your marketing and sales teams with client specific data that will streamline connections and automate the lead-nurturing process.

  • Targeted calls-to-action
  • Landing page design and deployment
  • Visitor-personalized smart forms

3. Close

Now that the marketing team’s content is attracting genuinely interested buyers, it’s time for the sales team to turn them into paying customers. We automate the process of identifying new sales-qualified leads through the Hubspot marketing platform so your salespeople can respond at exactly the right time with exactly the right pitch.

  • Sales enablement training and platform
  • Sales funnel analysis and goal-setting
  • Content and email template creation

4. Delight

This is where the real fun starts. Once you’ve closed the deal, Face First will work with you to strengthen new relationships and inspire brand loyalty. Using social media, referral programs, surveys and more, we help transform satisfied customers into raving, borderline-stalkerish fans who can’t wait to spread the word about how amazing your company is.

  • Customer referral programs
  • Social media monitoring
  • Follow-up emails and surveys

Let's talk about your marketing goals

Excited to increase your brand's exposure, maximize ROI, and build more rewarding relationships with your customers? So are we! Get in touch with us today to chat about your marketing future and learn about our initial inbound assessments.

Give us a buzz